Privacy policy

PRIVACY POLICY — PulseRelief™

Last updated: September 2, 2026

PulseRelief™, operated by Nuvalex LLC, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PulseRelief™ is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

DATA CONTROLLER

For the purposes of the EU General Data Protection Regulation (GDPR) and the UK GDPR, the data controller is:

Nuvalex LLC (trading as PulseRelief™)
30 N Gould St STE R, Sheridan, WY 82801, United States
Email: hello@pulserelief.shop

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, transaction details, form of payment, and payment confirmation. We do not store full payment card numbers on our systems; these are handled directly by our payment processor.
  • Account information including your email address, password, preferences and settings, where you choose to create an account.
  • Transaction information including the items you view, put in your cart, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

HOW WE USE YOUR PERSONAL INFORMATION AND OUR LEGAL BASES

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes. For customers in the European Union and the United Kingdom, we also set out the legal basis on which we rely.

Purpose Legal basis (EU / UK)
Processing your order, taking payment, arranging delivery, handling returns and exchanges, managing your account Performance of a contract with you
Providing customer support and responding to your enquiries Performance of a contract, or our legitimate interest in maintaining our business relationship
Sending marketing emails and showing you advertising Your consent, or our legitimate interest in promoting our products where permitted by law. You may withdraw consent or opt out at any time
Personalising your shopping experience and recommending products Your consent (via cookie preferences) or our legitimate interest in improving the Services
Detecting and preventing fraud, securing your account and our systems Our legitimate interest in protecting our business and our customers
Complying with tax, accounting and other legal obligations Legal obligation

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • With Shopify, which hosts our store and processes orders and payments on our behalf.
  • With our fulfilment partner, CJdropshipping, which receives your name, delivery address, phone number and order contents in order to package and ship your order.
  • With our email marketing provider, Brevo, where you have subscribed to our communications or where we contact you about an order.
  • With our advertising and analytics partners, including Meta and Google, where you have consented to advertising or analytics cookies.
  • With our reviews provider, Judge.me, where you choose to submit a product review.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services and our rights.

INTERNATIONAL TRANSFERS OF YOUR INFORMATION

PulseRelief™ is operated by Nuvalex LLC, a company registered in the United States. Our fulfilment partner operates from China, and some of our service providers operate in other countries.

This means that if you are located in the European Union or the United Kingdom, your personal information will be transferred outside the European Economic Area and the United Kingdom, including to the United States and to China, in order to process and deliver your order.

Our service providers established outside the EEA and the UK, including Shopify, act under data processing terms that incorporate the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum.

The transfer of your delivery details to our fulfilment partner in China is made under Article 49(1)(b) of the GDPR, and the equivalent provision of the UK GDPR, as it is necessary for the performance of the purchase contract between you and us.

The information transferred to our fulfilment partner is limited to what is necessary to ship your order: your name, delivery address, phone number, email address and the items you have purchased. Payment card details are never transferred to our fulfilment partner.

You may contact us at hello@pulserelief.shop for further information about these transfers.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to operate our store, remember your preferences, measure how the Services are used, and deliver relevant advertising.

Essential cookies, which are required for the store and checkout to function, cannot be disabled.

If you are visiting from the European Union or the United Kingdom, analytics and advertising cookies are only set after you have given your consent through our cookie banner. You can change or withdraw your preferences at any time using the cookie preferences link on our website.

YOUR RIGHTS — EUROPEAN UNION AND UNITED KINGDOM

If you are located in the European Union (including France and Germany) or the United Kingdom, you have the following rights under the GDPR and the UK GDPR:

  • Right of access. You may request a copy of the personal information we hold about you.
  • Right to rectification. You may request correction of inaccurate or incomplete personal information.
  • Right to erasure. You may request deletion of your personal information in certain circumstances.
  • Right to restriction. You may request that we restrict the processing of your personal information.
  • Right to data portability. You may request a copy of your data in a structured, commonly used, machine-readable format.
  • Right to object. You may object to processing based on our legitimate interests, and you may object at any time to the processing of your personal information for direct marketing purposes.
  • Right to withdraw consent. Where processing is based on your consent, you may withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us at hello@pulserelief.shop. We will respond within one month of receiving your request. We may ask you to verify your identity before acting on your request.

Right to lodge a complaint

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with your data protection authority:

  • United Kingdom: Information Commissioner's Office (ico.org.uk)
  • France: Commission Nationale de l'Informatique et des Libertés — CNIL (cnil.fr)
  • Germany: your regional data protection authority (Landesdatenschutzbeauftragter)
  • Other EU countries: your national supervisory authority

We would appreciate the opportunity to address your concerns directly before you approach a regulator.

YOUR RIGHTS — UNITED STATES AND OTHER REGIONS

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to access / know. You may request access to personal information that we hold about you.
  • Right to delete. You may request that we delete personal information we maintain about you.
  • Right to correct. You may request that we correct inaccurate personal information we maintain about you.
  • Right of portability. You may request a copy of the personal information we hold about you.
  • Right to opt out of sale or sharing for targeted advertising. You may opt out of the processing of your personal information for purposes considered to be "targeted advertising."
  • Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails.

We will not discriminate against you for exercising any of these rights.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

CHILDREN'S DATA

The Services are not intended for children. We do not knowingly collect personal information from anyone under the age of 16 in the European Union and the United Kingdom, or under the age of 13 in the United States.

If you believe that a child has provided us with personal information, please contact us at hello@pulserelief.shop and we will delete it.

SECURITY AND RETENTION OF YOUR INFORMATION

We take reasonable measures to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security."

We retain your personal information for as long as necessary for the purposes described in this Privacy Policy. In practice:

  • Order and transaction records are kept for seven years, as required by applicable tax and accounting law.
  • Marketing contact details are kept until you unsubscribe or ask us to delete them.
  • Customer support correspondence is kept for two years after your enquiry is resolved.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date above.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

PulseRelief™ / Nuvalex LLC
WY, United States
Email: hello@pulserelief.shop
Website: pulserelief.shop